Projects
The following projects will be based mainly on Marketing, feel free to take a look at my work, and feedback is always appreciated. Projects will be uploaded on an on-going basis.
White Paper
Marketing, Innovation, Pitch, Research
I developed a comprehensive white paper for Inihidi, a unique taxi service tailored for women and facilitated by female drivers. This in-depth document emphasized extensive industry analysis and an innovative approach via a Blue Ocean Strategy, illustrating a distinct pathway for success within the competitive transportation sector.

Hackathon Pitch
Marketing, Innovation, Pitch Deck
During a challenging hackathon, my team and I effectively developed and pitched an innovative sports industry venture. This involved strategic planning, market sizing, financial analysis, and the creation of prototypes and wireframes to visually demonstrate the concept.
Tools used were Figma, PowerPoint, Excel, Word.

Bella Beat Case
Data analyst, Marketing analyst
The Bella Beat Case revolves around analyzing publicly available Fitbit data. Through the utilization of SQL, Tableau, and Rmarkdown, the data is cleaned, visualized, and analyzed to provide valuable marketing insights. The report also addresses the limitations inherent in the data.

Video Game industry
Marketing, User Profile, Research, Design
User persona created for the game industry. Researching issues faced with project management methods that exists and the issues with crunch times within the industry. The user personal showcases the target market of the person facing the issues as a cost of poor quality.
